Source
Google PPC
Dead leads.
Real success.
Every lead here was already in the CRM, paid for, and going nowhere. Then Substrait sent one message. Each one is the whole conversation, start to finish, exactly as it was sent.
Choose a success story
01
The cash buyer
10 weeks cold
A paid Google lead, silent for ten weeks, then woken up and qualified in a single afternoon.
02 The snowbird Months silentNurtured for months with nothing to show, until one question booked an August tour.
03 The seven-year lead Dead 7 yearsA Facebook lead from 2019 that never once replied, then brought back with a single message.
Story 01 · The cash buyer
Ten weeks cold. A cash buyer by dinner.
A Google PPC lead came in on April 13 and did what most paid leads do: nothing. An initial auto-text, a few nurture emails, then silence. No reply, no criteria, no timeline. For roughly ten weeks she was exactly what every team lead has thousands of: a paid-for lead quietly going cold.
On June 27, Substrait sent one behavioral re-engagement text in the team's own voice. She replied with a single word, the first she'd said in ten weeks.
Cold
10 weeks
Replies
0
Real text exchange
One message.
One message.
The whole thread.
Her first word in ten weeks, then a full qualification in natural back-and-forth. No forms, no template dump.
12 messages · one afternoon · fully qualified
Reactivation · texting now
Hey, I'm spotting some Vegas properties that seem to align with what you're looking for. Should I keep sending similar ones your way?
Sure.
Great, to make sure they fit, what budget range are you working with?
Around 300 to 400k.
Perfect. Any must-haves on the home itself?
3 beds 2 bath 2 car garage. I have 2 dogs so I want a decent yard, not a 10 foot strip.
Got it, a real yard, not a strip. Are you financing, or could this be a cash purchase?
I could possibly pay cash. I will have 300-325k. I have not qualified for a loan. I will be moving from Maryland to Vegas at the end of August.
That's really helpful. Are you already working with an agent?
No.
Urgent · worth a call
Fully qualified · cash $300–325k · end of August · no agent · south Henderson · 3bd / 2ba / 2-car + yard · routed to agent
The result
A dormant lead became one of the most closeable profiles in real estate.
Cash, no agent, and a hard moving date eight weeks out, all pulled from a lead that had been sitting in the database worth zero. The agent didn't prospect it, didn't qualify it, and didn't write a word of it. They picked up a warm, fully-briefed hand-off, and the lead advanced to the team's Prime stage the same day.
Outcome
Cash, no agent
Moving
End of August
Potential
$7,500–$8,100
Illustrative buy-side commission on a ~$300–325k purchase at 2.5%. Worth zero the day before.
This lead was already yours. Substrait just woke it up, qualified it, and put it in your agent's hands the moment it turned hot. Now multiply that by every cold lead in your database.
Story 02 · The snowbird
Months of drips. One question booked the tour.
A snowbird out of Indiana registered in mid-February, shopping a $200–300k second-floor condo with a pool for winters in Vegas. The team did everything right on paper: market updates, new-listing alerts, check-in texts. For more than three months the thread produced nothing but automated emails.
He surfaced once, just long enough to mention an August visit window, then went quiet again. Rather than let it die there, Substrait picked it back up on June 4 and built on the dates he'd already shared.
Source
Registered Feb
Silent
3+ months
Replies
1
Real text exchange
The one question
The one question
that moves a snowbird.
Built on the dates he'd already given, then a plan he agreed to in two replies.
7 messages · booked tour · financing lined up
Follow-up · texting now
Hey Richard, August 11-21 works great as a tour window. Want to fly in and walk a few in person, or review a curated list first?
We could review first and pick out some properties to walk through.
Perfect, I'll put together a short list of 2/2 second-floor condos with a pool in your range so you can pick which to tour during the trip.
That works for us.
Sounds good. Is anything shaping your timing on the buy side?
We're trying to close on both our homes back east soon.
That's great timing. Closing both puts you in a strong, ready-to-move position for August.
Booked · $200–300k · 2/2 2nd-floor + pool · curated list now, tour Aug 11–21 · two homes pending back east · routed to agent
The result
A months-silent lead became a booked August tour, with financing effectively lined up.
Two pending home sales back east put him in a ready-to-move position, and the agent walked into a warm relationship with the visit window, the criteria, and the buying position already mapped, none of which existed before Substrait re-opened the conversation.
Outcome
Booked tour
Window
Aug 11–21
Potential
$5,000–$7,500
Illustrative buy-side commission on a ~$200–300k purchase at 2.5%.
Nurture drips keep leads warm but rarely make them act. Substrait asked the one question that turned a passive snowbird into a booked August tour, then handed the agent the whole plan.
Story 03 · The seven-year lead
Silent since 2019. Alive in an hour.
This lead came in through a Facebook Lead Ad in March 2019. Over the next seven-plus years the CRM did exactly what CRMs do: new-listing links, market-watch videos, mortgage-calculator reminders, offer-guide links, year after year. He never replied to any of it.
If you scored your database, this is the lead you'd have written off a hundred times over. On June 5, 2026, Substrait sent one message no drip campaign would ever write.
Source
Facebook · 2019
Dead
7 years
Replies
0
Real text exchange
Seven years of silence.
Seven years of silence.
One message.
He answered. Over the next hour, a lead written off since 2019 gave up a full picture.
10 messages · after 7 years silent · reactivated
Reactivation · texting now
Jermaine, you first reached out about Vegas homes back in 2019. Is a move still on your radar? No pressure either way.
Yes it's still on the radar
Good to hear. Want to keep it simple, are you open to options like for-sale-by-owner or seller financing?
Open to that. I'd prefer a simpler process.
Makes sense. What budget are you working with?
No more than 350k.
And which areas are you drawn to?
Summerlin, Aliante area, Hollywood Hills.
Great targets. Any sense of timing?
Willing to put large amounts down, want to lock something in maybe in a month or two.
Reactivated after 7 years · budget ≤ $350k · Summerlin / Aliante / Hollywood Hills · open to FSBO + seller financing · 1–2 month timeline · routed to agent
The result
A seven-year-dead lead is now an active conversation with real criteria.
A defined budget, three target areas, a financing approach, and a one-to-two-month timeline. Zero new ad spend, zero new lead cost. The team had already paid for this lead in 2019 and had every reason to believe it was worthless. One well-written message brought it back.
Outcome
Reactivated
Timeline
1–2 months
Potential
$8,750
Illustrative buy-side commission resurrected on a ~$350k purchase at 2.5%.
If a lead from 2019 can come back to life from a single message, what is the rest of your database actually worth? Substrait works every one of them, so the ones still worth reviving get found.
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